Gujarat Samachar tops the list of Gujarati newspapers in Gujarat and the rest of the country. The newspaper was launched in Ahmedabad almost seventy years ago continues to grow in popularity and now it is recognized as the number one Gujarati newspaper of the world.
Reasons for Popularity:
Gujarat Samachar has become the heart and soul of Gujarat. Gujaratis cannot think of starting their day without glancing through the news published in Gujarat Samachar. The most important reason for the widespread popularity of Gujarat Samachar amongst Gujarati speaking communities in India is the newspaper is published in Gujarati language.
Supplements like Business World, Ravi Purti, Chitra Lok etc cover all areas of interest ensuring more and more readers switch to reading Gujarat Samachar. Gujarat Samachar also releases a handful of magazines mostly with its weekend editions.
Growth of advertising in Gujarat Samachar:
Gujarat Samachar has a gross readership of over 10 lakh as reported by ABC in 2002. Moreover it is published in cities like Ahmedabad, Baroda, Rajkot, Surat, Bhavnagar and even Mumbai. So it is no surprise that these days advertisers choose to book classifieds in Gujarat Samachar.
Sandesh, another Gujarati newspaper comes 2nd to Gujarat Samachar, but the difference between the two is enormous. English dailies like Times Of India, Mid Day also occupy a section of Gujarati readers in Gujarat.